Some people may ask why it is necessary for you to keep track of gift certificates. The reasons are pretty standard.
For small business owners who want to give out or sell gift certificates, also known as gift vouchers, to customers, there is a good possibility that you don't have an integrated gift card solution as it can be a bit expensive.
That being said, it is important to know that if you offer your customers gift card vouchers, then you need a system to enable you to keep track of them in case of fraud and also for accounting purposes. These are some reasons why it is important:
1.) It is important to discourage your customers from fraud in the former of reprinting vouchers which would make you lose money.
2.) In a case where you allow customers redeem a small amount of the voucher value, it is important to know the remaining amount redeemable.
3.) It is also important to find out what vouchers have been redeemed already in order to assess how well your certificate program is doing.
4.) You may also want to have more knowledge about the voucher including things like its date of sale, what it was promoting and so on.